


Loved by It-List colourists worldwide for its A-list results, Redken Shades EQ is the original iconic demi-permanent liquid gloss. Formulated with Wheat Amino Acids Shades EQ’s acidic formula helps deliver mirror-like glossy shine and is perfect to gloss, refresh, tone & correct with no lift in as little as 20 minutes! Shades EQ is easy to mix and apply, offering a sheer result. It’s the technique perfecter you need to create the latest trends your clients are asking for. Shades EQ is famously known for its being the go-to toner of It-List colourists worldwide. However, Shades EQ is more than just a toner – it is the little pink bottle that can gloss, refresh, tone, correct, add dimension & more! Discover the different ways you can use Shades EQ for every colour, every client, every technique. Hair toning services are fast becoming one of the most popular in-salon services! Shades EQ can help give own the tone for all your clients from brunettes to blondes. With no lift and mirror-like glossy shine Shades EQ Gloss is used and loved by colourists worldwide. Its no-ammonia acidic formula has a mix of direct and oxidative dyes for sheer results perfect for every colour, every client, every technique gloss. With no lift and mirror-like glossy shine Shades EQ Gloss is used and loved by colourists worldwide.

Shades EQ’s extensive toning portfolio will help you achieve the perfect shade for personalised tones of pastel, silver, ash or gold. Shades EQ is the easy-to-use demi permanent conditioning colour used by It-list colourists for A-list results. With Redken Shades EQ Crystal Clear, you can give both colour-treated and natural hair the ultimate shine boost. This is a great add-on service for clients that are also having cutting and styling services. Pastels have different end results depending on hair’s starting level.
